Adspiration: Carlsberg Beer ‘Punks’ Moviegoers in Hidden Camera Spot from Duval Guillame Modem Ad Agency

Exposing Stereotypes

In this inventive spot from Carlsberg Beer, the brewery gives moviegoers more than they bargained for with its own version of a hidden camera stunt in what could be affectionately titled as “Beers Behaving Badly.”

In this installment in the ongoing ‘That Calls for a Carlsberg’ campaign from Belgian ad agency Duval Guillaume Modem, unaware couples planning to take in an evening showing at the Kinepolis Cinema in Brussels, Belgium are greeted with something very special – two empty seats and a 148-member strong, all male audience consisting of the roughest, toughest, and most tattoo-festooned bikers, metal heads and leathermen ever gathered together in one place outside of the mosh pit at a Slayer concert.

Watch what happens, as it speaks for itself.

No related posts.