Brand: Remington
Initiative: Product Launch
Project: Press Kit
Audience: Consumer
Medium: Print
Concepts: Direct Marketing, Publicity, Promotions
Goal: To generate brand and product awareness for the company’s launch of a new line of men’s hair removal and grooming products. The ‘Hairy Kit’ was a real surprise when delivered to national media, online influecers and included detailed information about each of the men’s specific products in the company’s new line.

Brand: National Beef Cook-Off
Initiative: Event Series
Project: Press Kit
Audience: Consumer
Medium: Print
Concepts: Direct Marketing, Publicity, Promotions
Goal: To generate awareness for and submissions to the annual cooking contest. Kit was delivered to national media outreach and featured contest information, rules and the recipes of past winners in an effort to solicit submissions to the contest whose primary goal was to develop beef recipes to could be prepared in less than 30 minutes.

Brand: Inc.ubation
Initiative: Brand Management
Project: Corporate Identity
Audience: Corporate
Medium: Print, Digital
Concepts: Branding, Publicity
Goal: Development of a brand identity and corporate identity package for the Los Angeles based business incubator consultancy. Package includes program identity, business cards and corporate letterhead and envelopes.

Brand: Nissan Cube
Initiative: Event Series
Project: Social Media
Audience: Consumer
Medium: Digital
Concepts: Branding, Publicity, Promotions
Goal: To create an online Social Media Release (SMR) to announce the partnership between the NBC hit television series “Heroes” and the Nissan Cube. The announcement was made at the Annual San Diego Comic-Con and included Heroes-related activities, Nissan sweepstakes and giveaways inspired by the all-new Nissan Cube. The SMR functions much like a traditional press kit complete with press announcement, relevant news, brand facts and high-resolution, downloadable brand assets.

Brand: Levy & Associates
Initiative: Brand Management
Project: Corporate Identity
Audience: Corporate
Medium: Print, Digital
Concepts: Branding, Publicity
Goal: To create a fresh and modern brand identity for this long-standing Chicago-based strategic communications agency. The brand refresh included development of all new logo as well as corporate identity package.