Brand: Douglas J Aveda Companies
Initiative: Brand Management
Project: Enterprise Website
Audience: Consumer
Medium: Digital
Concepts: Branding, Advertising, Publicity, Promotions
Visit Site: Douglas J Companies Website
Goal: To develop a gateway for Douglas J Companies and its series of Aveda-branded Salons, Spas and Cosmetology Institutes located throughout the Midwest and Southern United States. This enterprise web presence communicates the organization’s high-end brand messaging and delivers on the Aveda promise of natural, holistic and environmentally-friendly services, products and educational training.

Brand: Nissan North America
Initiative: Brand Management
Project: Social Media
Audience: Consumer
Medium: Digital
Concepts: Branding, Advertising, Publicity, Promotions
Goal: To design and build a custom, brand-relevant and consumer-oriented Facebook destination where Nissan consumers and fans of the the international automaker’s many long-standing models are be able to interact directly with each other and with Nissan management.

Brand: The Marketing Store
Initiative: Human Resources Recruitment
Project: Brochure
Audience: Corporate
Medium: Print
Concepts: Branding, Advertising, Direct Marketing, Publicity
Goal: To highlight the unique differences of working at The Marketing Store to potential Human Resources candidates seeking positions on the agency’s dynamic account and creative teams, while paying special attention to the dual focus of the international marketing group’s business practices.

Brand: Axe Hair
Initiative: Product Launch
Project: Product Sampler
Audience: Consumer
Medium: Print
Concepts: Branding, Advertising, Direct, Publicity, Promotions
Goal:The AXE Hair launch included a visit to the ESPN ESPY Awards where celebrity athletes received this highly effective swag kit featuring samples of AXE Hair product. Agency partners sponsored the AXE Styling Studio at the ESPY Gifting Center and provided men’s grooming and styling tips to award-show attendees while distributing these custom-designed AXE Hair sampling kits as celebrity swag. Visitors to the AXE Styling Studio included professional athletes, television and film stars, and members of sports and entertainment media.

Brand: Pepsi One
Initiative: Product Launch
Project: Press Kit
Audience: Consumer
Medium: Print
Concepts: Direct Marketing, Publicity, Promotions
Goal: To support the relaunch of the Pepsi One soft drink brand, this die-cut press kit was used to provide materials to select national media in support of the company’s product announcement activities.