Nissan Cube

Sep 30, 2011 Comments Off

 

Nissan

 

Brand: Nissan Cube
Initiative: Event Series
Project: Social Media
Audience: Consumer
Medium: Digital
Concepts: Branding, Publicity, Promotions
Goal: To create an online Social Media Release (SMR) to announce the partnership between the NBC hit television series “Heroes” and the Nissan Cube. The announcement was made at the Annual San Diego Comic-Con and included Heroes-related activities, Nissan sweepstakes and giveaways inspired by the all-new Nissan Cube. The SMR functions much like a traditional press kit complete with press announcement, relevant news, brand facts and high-resolution, downloadable brand assets.

 

 

EMC

Aug 26, 2011 Comments Off

 

EMC2

EMC2










 

Brand: EMC
Initiative: Internal Communications
Project: Newsletter
Audience: Corporate
Medium: Digital
Concepts: Direct Marketing, Promotions
Goal: To develop a communications program that included a internal website and bi-weekly email announcements that permits the technology leader to communicate sales successes, key learnings and incentives between disparate EMC and CDW partner teams located throughout the United States. (CDW is a major reseller of EMC products).

 

 

Aveda Institute Chicago

Aug 12, 2011 Comments Off

 

Aveda Institute Chicago

Aveda Institute Chicago

Aveda Institute Chicago

 

Brand: Aveda Institute Chicago
Initiative: Sales Promotion
Project: Newsletter
Audience: Consumer
Medium: Digital
Concepts: Branding, Advertising, Direct Marketing, Promotions
Goal: To create and distribute an ongoing series of branded email messages that highlight activities, promotions and events to the company’s more than 20,000 online subscribers.

 

 

Baby Einstein

Apr 12, 2011 Comments Off

 

Disney's Baby Einstein

Disney's Baby Einstein










 

Brand: Disney’s Baby Einstein
Initiative: Sales Promotion
Project: Newsletter
Audience: Consumer, Corporate
Medium: Digital
Concepts: Advertising, Direct Marketing, Promotions
Goal: Development and distribution of monthly email newsletters including versions tailored to both retailers and consumers. The series of branded email newsletters include product announcements, promotions and events for this Disney brand. Newsletters were delivered monthly to Baby Einstein’s more than 150,000 member online subscriber database.

 

 

Aveda Institute Chicago

Feb 10, 2011 Comments Off

 

Aveda Institute Chicago

Aveda Institute Chicago

Aveda Institute Chicago

 

Brand: Aveda Institute Chicago
Initiative: Advertising
Project: ‘My Future’ Campaign
Audience: Consumer
Medium: Print, Digital
Concepts: Branding, Advertising, Promotions
Goal: Local advertising campaign focusing specifically on admissions and enrollment for the Chicago Institute. Creative was placed in Chicago transit, local print publications and with digital display banners to support print initiatives.