Pam Professional

Jan 20, 2012 Comments Off

 

Pam Professional

Pam Professional

Pam Professional

Pam Professional

 

Brand: Pam Professional
Initiative: Product Launch
Project: Product Sampler
Audience: Consumer
Medium: Print
Concepts: Branding, Advertising, Direct Marketing, Promotions
Goal: Consumer outreach launching the popular cooking spray’s new High Heat product formulated specifically for the advanced cooking needs of home chefs and cooking aficionados. Each direct mail piece included a branded package containing a full-sized sample of Pam Professional, die-cut product information brochure, recipes and coupons. Product samplers were delivered to consumers, media and online influencers nationwide.

 

 

Effen Vodka

Jan 15, 2012 Comments Off

 

Effen Vodka

Effen Vodka












 

Brand: Effen Vodka
Initiative: Event Series
Project: Microsite
Audience: Consumer
Medium: Digital
Concepts: Branding, Advertising, Publicity, Promotions
Goal: This microsite was developed to support a series of local events for professionals working in the design industry. Highlighting the sleekly designed Effen brand, the site offers information on Effen Vodka local mixology events and highlights city-specific recipes designed by expert mixologists and served up to members of the local design community, bloggers and other media.

 

Remington

Dec 26, 2011 Comments Off

 

Remington

Remington










 

Brand: Remington
Initiative: Product Launch
Project: Press Kit
Audience: Consumer
Medium: Print
Concepts: Direct Marketing, Publicity, Promotions
Goal: To generate brand and product awareness for the company’s launch of a new line of men’s hair removal and grooming products. The ‘Hairy Kit’ was a real surprise when delivered to national media, online influecers and included detailed information about each of the men’s specific products in the company’s new line.

 

 

National Beef Cook-Off

Nov 30, 2011 Comments Off

 

American National Cattlewomen Association

American National Cattlewomen Association

American National Cattlewomen Association

 

Brand: National Beef Cook-Off
Initiative: Event Series
Project: Press Kit
Audience: Consumer
Medium: Print
Concepts: Direct Marketing, Publicity, Promotions
Goal: To generate awareness for and submissions to the annual cooking contest. Kit was delivered to national media outreach and featured contest information, rules and the recipes of past winners in an effort to solicit submissions to the contest whose primary goal was to develop beef recipes to could be prepared in less than 30 minutes.

 

 

Aveda Institute Chicago

Nov 15, 2011 Comments Off

 

Douglas J Aveda Institute Chicago

Douglas J Aveda Institute Chicago










 

Brand: Aveda Institute Chicago
Initiative: Advertising
Project: ‘Artist’ Campaign
Audience: Consumer
Medium: Print, Digital
Concepts: Branding, Advertising, Promotions
Goal: Advertising campaign to generate awareness of the Aveda Institute Chicago’s cosmetology and esthiology programs that targeted high school juniors and seniors to increase enrollment in either the company’s hair and skin beauty programs. Creative was placed in Chicago transit media, local print publications and included online banner display.