Aveda Institute Chicago

Apr 01, 2012 Comments Off

 

Douglas J Aveda Institute Chicago

Douglas J Aveda Institute Chicago










 

Brand: Aveda Institute Chicago
Initiative: Advertising
Project: ‘Holiday’ Campaign
Audience: Consumer
Medium: Print, Digital
Concepts: Branding, Advertising, Promotions
Goal: Holiday-focused advertising to generate brand awareness and increase student admissions throughout the Douglas J network of Aveda cosmetology and esthiology institutes. Creative was placed in local transit in multiple markets throughout Illinois, Michigan and Tennessee with digital banners running in local market media outlets.

 

 

Pepsi One

Apr 01, 2012 Comments Off

 

Pepsi

Pepsi

Pepsi

 

Brand: Pepsi One
Initiative: Product Launch
Project: Press Kit
Audience: Consumer
Medium: Print
Concepts: Direct Marketing, Publicity, Promotions
Goal: To support the relaunch of the Pepsi One soft drink brand, this die-cut press kit was used to provide materials to select national media in support of the company’s product announcement activities.

 

 

Infiniti

Mar 30, 2012 No Comments

 

Infiniti

Infiniti










 

Brand: Infiniti
Initiative: Brand Management
Project: Social Media
Audience: Consumer
Medium: Digital
Concepts: Branding, Advertising, Publicity, Promotions
Goal: To design and build a custom Facebook destination where Infiniti comsumers and fans of the of the international automaker’s models are able to directly interact with each other and with Infiniti management. The Social Media property has been the online home for several new model reveals and ongoing outreach.

 

Wrigley

Feb 12, 2012 Comments Off

 

Wrigley

Wrigley

Wrigley

Wrigley

Wrigley










 

Brand: Wrigley
Initiative: Product Launch
Project: Catalog
Audience: Consumer
Medium: Print
Concepts: Branding, Advertising, Direct Marketing, Publicity, Promotions
Goal: New product introduction catalog focusing on the international confectioner’s annual line of gum and candy brands. Catalog was used to inform distributors, retailers and select national media about the launch of the soon-to-be-available products.

 

 

Global Wonders

Jan 25, 2012 Comments Off

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Global Wonders
Global Wonders
Global Wonders

 

Brand: Global Wonders
Initiative: Brand Management
Project: Enterprise Website
Audience: Consumer
Medium: Digital
Concepts: Branding, Advertising, Publicity, Promotions
Visit Site: Global Wonders Website
Goal: Global Wonders is a unique brand of cross-cultural entertainment and educational products that introduces children to the vibrant and varied cultures of their family, friends, neighbors and the world. This enterprise website presence for the brand features the complete line of the company’s children’s entertainment products including video and audio clips, showcase news and accolades and connect with both potential retailers and consumers.