Brand: Douglas J Aveda Companies
Initiative: Brand Management
Project: Enterprise Website
Audience: Consumer
Medium: Digital
Concepts: Branding, Advertising, Publicity, Promotions
Visit Site: Douglas J Companies Website
Goal: To develop a gateway for Douglas J Companies and its series of Aveda-branded Salons, Spas and Cosmetology Institutes located throughout the Midwest and Southern United States. This enterprise web presence communicates the organization’s high-end brand messaging and delivers on the Aveda promise of natural, holistic and environmentally-friendly services, products and educational training.

Brand: Solo Cup Company
Initiative: Human Resources Recruitment
Project: Social Media
Audience: Corporate
Medium: Digital
Concepts: Branding, Promotions
Goal: To facilitate dynamic, real-time communication between Solo Corporate Human Resources and the company’s potential career seekers. The custom-designed Solo Careers Facebook page enables prospective employees to interact directly with H.R. recruiters, reduces time of the job placement process and establishes a Social Media property and brand for the highly visible department.

Brand: Nissan North America
Initiative: Brand Management
Project: Social Media
Audience: Consumer
Medium: Digital
Concepts: Branding, Advertising, Publicity, Promotions
Goal: To design and build a custom, brand-relevant and consumer-oriented Facebook destination where Nissan consumers and fans of the the international automaker’s many long-standing models are be able to interact directly with each other and with Nissan management.

Brand: The Cheesecake Factory
Initiative: Loyalty Program
Project: VIP Membership Package
Audience: Consumer
Medium: Print
Concepts: Branding, Direct Mail, Promotions
Goal: To develop an engaging series of direct mail pieces intended to generate awareness of a private VIP community targeted to loyal Cheesecake Factory restaurant customers. The program included development of personalized invitations from Cheesecake Factory executive chef, an extensive welcome kit consisting of introduction booklet, loyalty rewards card and special VIP-only promotions available from Cheesecake Factory locations throughout the United States.

Brand: Axe Hair
Initiative: Product Launch
Project: Product Sampler
Audience: Consumer
Medium: Print
Concepts: Branding, Advertising, Direct, Publicity, Promotions
Goal:The AXE Hair launch included a visit to the ESPN ESPY Awards where celebrity athletes received this highly effective swag kit featuring samples of AXE Hair product. Agency partners sponsored the AXE Styling Studio at the ESPY Gifting Center and provided men’s grooming and styling tips to award-show attendees while distributing these custom-designed AXE Hair sampling kits as celebrity swag. Visitors to the AXE Styling Studio included professional athletes, television and film stars, and members of sports and entertainment media.