Brand: Pam Professional
Initiative: Product Launch
Project: Product Sampler
Audience: Consumer
Medium: Print
Concepts: Branding, Advertising, Direct Marketing, Promotions
Goal: Consumer outreach launching the popular cooking spray’s new High Heat product formulated specifically for the advanced cooking needs of home chefs and cooking aficionados. Each direct mail piece included a branded package containing a full-sized sample of Pam Professional, die-cut product information brochure, recipes and coupons. Product samplers were delivered to consumers, media and online influencers nationwide.

Brand: Remington
Initiative: Product Launch
Project: Press Kit
Audience: Consumer
Medium: Print
Concepts: Direct Marketing, Publicity, Promotions
Goal: To generate brand and product awareness for the company’s launch of a new line of men’s hair removal and grooming products. The ‘Hairy Kit’ was a real surprise when delivered to national media, online influecers and included detailed information about each of the men’s specific products in the company’s new line.

Brand: National Beef Cook-Off
Initiative: Event Series
Project: Press Kit
Audience: Consumer
Medium: Print
Concepts: Direct Marketing, Publicity, Promotions
Goal: To generate awareness for and submissions to the annual cooking contest. Kit was delivered to national media outreach and featured contest information, rules and the recipes of past winners in an effort to solicit submissions to the contest whose primary goal was to develop beef recipes to could be prepared in less than 30 minutes.

Brand: EMC
Initiative: Internal Communications
Project: Newsletter
Audience: Corporate
Medium: Digital
Concepts: Direct Marketing, Promotions
Goal: To develop a communications program that included a internal website and bi-weekly email announcements that permits the technology leader to communicate sales successes, key learnings and incentives between disparate EMC and CDW partner teams located throughout the United States. (CDW is a major reseller of EMC products).

Brand: Aveda Institute Chicago
Initiative: Sales Promotion
Project: Newsletter
Audience: Consumer
Medium: Digital
Concepts: Branding, Advertising, Direct Marketing, Promotions
Goal: To create and distribute an ongoing series of branded email messages that highlight activities, promotions and events to the company’s more than 20,000 online subscribers.