Brand: The Marketing Store
Initiative: Human Resources Recruitment
Project: Brochure
Audience: Corporate
Medium: Print
Concepts: Branding, Advertising, Direct Marketing, Publicity
Goal: To highlight the unique differences of working at The Marketing Store to potential Human Resources candidates seeking positions on the agency’s dynamic account and creative teams, while paying special attention to the dual focus of the international marketing group’s business practices.

Brand: The Cheesecake Factory
Initiative: Loyalty Program
Project: VIP Membership Package
Audience: Consumer
Medium: Print
Concepts: Branding, Direct Mail, Promotions
Goal: To develop an engaging series of direct mail pieces intended to generate awareness of a private VIP community targeted to loyal Cheesecake Factory restaurant customers. The program included development of personalized invitations from Cheesecake Factory executive chef, an extensive welcome kit consisting of introduction booklet, loyalty rewards card and special VIP-only promotions available from Cheesecake Factory locations throughout the United States.

Brand: Axe Hair
Initiative: Product Launch
Project: Product Sampler
Audience: Consumer
Medium: Print
Concepts: Branding, Advertising, Direct, Publicity, Promotions
Goal:The AXE Hair launch included a visit to the ESPN ESPY Awards where celebrity athletes received this highly effective swag kit featuring samples of AXE Hair product. Agency partners sponsored the AXE Styling Studio at the ESPY Gifting Center and provided men’s grooming and styling tips to award-show attendees while distributing these custom-designed AXE Hair sampling kits as celebrity swag. Visitors to the AXE Styling Studio included professional athletes, television and film stars, and members of sports and entertainment media.

Brand: Pepsi One
Initiative: Product Launch
Project: Press Kit
Audience: Consumer
Medium: Print
Concepts: Direct Marketing, Publicity, Promotions
Goal: To support the relaunch of the Pepsi One soft drink brand, this die-cut press kit was used to provide materials to select national media in support of the company’s product announcement activities.

Brand: Wrigley
Initiative: Product Launch
Project: Catalog
Audience: Consumer
Medium: Print
Concepts: Branding, Advertising, Direct Marketing, Publicity, Promotions
Goal: New product introduction catalog focusing on the international confectioner’s annual line of gum and candy brands. Catalog was used to inform distributors, retailers and select national media about the launch of the soon-to-be-available products.