Global Wonders

Jan 25, 2012 Comments Off

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Global Wonders
Global Wonders
Global Wonders

 

Brand: Global Wonders
Initiative: Brand Management
Project: Enterprise Website
Audience: Consumer
Medium: Digital
Concepts: Branding, Advertising, Publicity, Promotions
Visit Site: Global Wonders Website
Goal: Global Wonders is a unique brand of cross-cultural entertainment and educational products that introduces children to the vibrant and varied cultures of their family, friends, neighbors and the world. This enterprise website presence for the brand features the complete line of the company’s children’s entertainment products including video and audio clips, showcase news and accolades and connect with both potential retailers and consumers.

 

 

Pam Professional

Jan 20, 2012 Comments Off

 

Pam Professional

Pam Professional

Pam Professional

Pam Professional

 

Brand: Pam Professional
Initiative: Product Launch
Project: Product Sampler
Audience: Consumer
Medium: Print
Concepts: Branding, Advertising, Direct Marketing, Promotions
Goal: Consumer outreach launching the popular cooking spray’s new High Heat product formulated specifically for the advanced cooking needs of home chefs and cooking aficionados. Each direct mail piece included a branded package containing a full-sized sample of Pam Professional, die-cut product information brochure, recipes and coupons. Product samplers were delivered to consumers, media and online influencers nationwide.

 

 

Effen Vodka

Jan 15, 2012 Comments Off

 

Effen Vodka

Effen Vodka












 

Brand: Effen Vodka
Initiative: Event Series
Project: Microsite
Audience: Consumer
Medium: Digital
Concepts: Branding, Advertising, Publicity, Promotions
Goal: This microsite was developed to support a series of local events for professionals working in the design industry. Highlighting the sleekly designed Effen brand, the site offers information on Effen Vodka local mixology events and highlights city-specific recipes designed by expert mixologists and served up to members of the local design community, bloggers and other media.

 

Inc.ubation

Nov 26, 2011 Comments Off

 

Inc.ubation

Inc.ubation

Inc.ubation

 

Brand: Inc.ubation
Initiative: Brand Management
Project: Corporate Identity
Audience: Corporate
Medium: Print, Digital
Concepts: Branding, Publicity
Goal: Development of a brand identity and corporate identity package for the Los Angeles based business incubator consultancy. Package includes program identity, business cards and corporate letterhead and envelopes.

 

 

Aveda Institute Chicago

Nov 15, 2011 Comments Off

 

Douglas J Aveda Institute Chicago

Douglas J Aveda Institute Chicago










 

Brand: Aveda Institute Chicago
Initiative: Advertising
Project: ‘Artist’ Campaign
Audience: Consumer
Medium: Print, Digital
Concepts: Branding, Advertising, Promotions
Goal: Advertising campaign to generate awareness of the Aveda Institute Chicago’s cosmetology and esthiology programs that targeted high school juniors and seniors to increase enrollment in either the company’s hair and skin beauty programs. Creative was placed in Chicago transit media, local print publications and included online banner display.