Axe Hair

Apr 15, 2012 Comments Off

 

Axe Hair

Wrigley

Axe Hair

Axe Hair

 

Brand: Axe Hair
Initiative: Product Launch
Project: Product Sampler
Audience: Consumer
Medium: Print
Concepts: Branding, Advertising, Direct, Publicity, Promotions
Goal:The AXE Hair launch included a visit to the ESPN ESPY Awards where celebrity athletes received this highly effective swag kit featuring samples of AXE Hair product. Agency partners sponsored the AXE Styling Studio at the ESPY Gifting Center and provided men’s grooming and styling tips to award-show attendees while distributing these custom-designed AXE Hair sampling kits as celebrity swag. Visitors to the AXE Styling Studio included professional athletes, television and film stars, and members of sports and entertainment media.

 

 

Aveda Institute Chicago

Apr 01, 2012 Comments Off

 

Douglas J Aveda Institute Chicago

Douglas J Aveda Institute Chicago










 

Brand: Aveda Institute Chicago
Initiative: Advertising
Project: ‘Holiday’ Campaign
Audience: Consumer
Medium: Print, Digital
Concepts: Branding, Advertising, Promotions
Goal: Holiday-focused advertising to generate brand awareness and increase student admissions throughout the Douglas J network of Aveda cosmetology and esthiology institutes. Creative was placed in local transit in multiple markets throughout Illinois, Michigan and Tennessee with digital banners running in local market media outlets.

 

 

Infiniti

Mar 30, 2012 No Comments

 

Infiniti

Infiniti










 

Brand: Infiniti
Initiative: Brand Management
Project: Social Media
Audience: Consumer
Medium: Digital
Concepts: Branding, Advertising, Publicity, Promotions
Goal: To design and build a custom Facebook destination where Infiniti comsumers and fans of the of the international automaker’s models are able to directly interact with each other and with Infiniti management. The Social Media property has been the online home for several new model reveals and ongoing outreach.

 

Solo Cup Company

Mar 01, 2012 Comments Off

 

Solo Cup Company

Solo Cup Company

Solo Cup Company

 

Brand: Solo Cup Company
Initiative: Brand Management
Project: Corporate Identity
Audience: Corporate, Consumer
Medium: Print, Digital
Concepts: Branding, Advertising, Publicity
Goal: Working with the Communications Department of a large brand like Solo, we’ve had had the opportunity to execute a variety of program identities. Included here are the company’s 75-year Commemorative Corporate logo, the program identity for Solo’s Sustainability Action Network whose responsibility it is to tackle crucial eco-challenges and sustainability topics, and the Human Resources Wellness logo used to brand the company’s employee benefits programs.

 

 

Wrigley

Feb 12, 2012 Comments Off

 

Wrigley

Wrigley

Wrigley

Wrigley

Wrigley










 

Brand: Wrigley
Initiative: Product Launch
Project: Catalog
Audience: Consumer
Medium: Print
Concepts: Branding, Advertising, Direct Marketing, Publicity, Promotions
Goal: New product introduction catalog focusing on the international confectioner’s annual line of gum and candy brands. Catalog was used to inform distributors, retailers and select national media about the launch of the soon-to-be-available products.