Brand: Douglas J Aveda Companies
Initiative: Brand Management
Project: Enterprise Website
Audience: Consumer
Medium: Digital
Concepts: Branding, Advertising, Publicity, Promotions
Visit Site: Douglas J Companies Website
Goal: To develop a gateway for Douglas J Companies and its series of Aveda-branded Salons, Spas and Cosmetology Institutes located throughout the Midwest and Southern United States. This enterprise web presence communicates the organization’s high-end brand messaging and delivers on the Aveda promise of natural, holistic and environmentally-friendly services, products and educational training.

Brand: Solo Cup Company
Initiative: Human Resources Recruitment
Project: Social Media
Audience: Corporate
Medium: Digital
Concepts: Branding, Promotions
Goal: To facilitate dynamic, real-time communication between Solo Corporate Human Resources and the company’s potential career seekers. The custom-designed Solo Careers Facebook page enables prospective employees to interact directly with H.R. recruiters, reduces time of the job placement process and establishes a Social Media property and brand for the highly visible department.

Brand: Nissan North America
Initiative: Brand Management
Project: Social Media
Audience: Consumer
Medium: Digital
Concepts: Branding, Advertising, Publicity, Promotions
Goal: To design and build a custom, brand-relevant and consumer-oriented Facebook destination where Nissan consumers and fans of the the international automaker’s many long-standing models are be able to interact directly with each other and with Nissan management.

Brand: The Marketing Store
Initiative: Human Resources Recruitment
Project: Brochure
Audience: Corporate
Medium: Print
Concepts: Branding, Advertising, Direct Marketing, Publicity
Goal: To highlight the unique differences of working at The Marketing Store to potential Human Resources candidates seeking positions on the agency’s dynamic account and creative teams, while paying special attention to the dual focus of the international marketing group’s business practices.

Brand: The Cheesecake Factory
Initiative: Loyalty Program
Project: VIP Membership Package
Audience: Consumer
Medium: Print
Concepts: Branding, Direct Mail, Promotions
Goal: To develop an engaging series of direct mail pieces intended to generate awareness of a private VIP community targeted to loyal Cheesecake Factory restaurant customers. The program included development of personalized invitations from Cheesecake Factory executive chef, an extensive welcome kit consisting of introduction booklet, loyalty rewards card and special VIP-only promotions available from Cheesecake Factory locations throughout the United States.