Brand: Aveda Institute Chicago
Initiative: Advertising
Project: ‘Artist’ Campaign
Audience: Consumer
Medium: Print, Digital
Concepts: Branding, Advertising, Promotions
Goal: Advertising campaign to generate awareness of the Aveda Institute Chicago’s cosmetology and esthiology programs that targeted high school juniors and seniors to increase enrollment in either the company’s hair and skin beauty programs. Creative was placed in Chicago transit media, local print publications and included online banner display.

Brand: Aveda Institute Chicago
Initiative: Sales Promotion
Project: Newsletter
Audience: Consumer
Medium: Digital
Concepts: Branding, Advertising, Direct Marketing, Promotions
Goal: To create and distribute an ongoing series of branded email messages that highlight activities, promotions and events to the company’s more than 20,000 online subscribers.

Brand: Disney’s Baby Einstein
Initiative: Sales Promotion
Project: Newsletter
Audience: Consumer, Corporate
Medium: Digital
Concepts: Advertising, Direct Marketing, Promotions
Goal: Development and distribution of monthly email newsletters including versions tailored to both retailers and consumers. The series of branded email newsletters include product announcements, promotions and events for this Disney brand. Newsletters were delivered monthly to Baby Einstein’s more than 150,000 member online subscriber database.

Brand: Aveda Institute Chicago
Initiative: Advertising
Project: ‘My Future’ Campaign
Audience: Consumer
Medium: Print, Digital
Concepts: Branding, Advertising, Promotions
Goal: Local advertising campaign focusing specifically on admissions and enrollment for the Chicago Institute. Creative was placed in Chicago transit, local print publications and with digital display banners to support print initiatives.