Brand: Infiniti
Initiative: Brand Management
Project: Social Media
Audience: Consumer
Medium: Digital
Concepts: Branding, Advertising, Publicity, Promotions
Goal: To design and build a custom Facebook destination where Infiniti comsumers and fans of the of the international automaker’s models are able to directly interact with each other and with Infiniti management. The Social Media property has been the online home for several new model reveals and ongoing outreach.

Brand: Solo Cup Company
Initiative: Brand Management
Project: Corporate Identity
Audience: Corporate, Consumer
Medium: Print, Digital
Concepts: Branding, Advertising, Publicity
Goal: Working with the Communications Department of a large brand like Solo, we’ve had had the opportunity to execute a variety of program identities. Included here are the company’s 75-year Commemorative Corporate logo, the program identity for Solo’s Sustainability Action Network whose responsibility it is to tackle crucial eco-challenges and sustainability topics, and the Human Resources Wellness logo used to brand the company’s employee benefits programs.

Brand: Wrigley
Initiative: Product Launch
Project: Catalog
Audience: Consumer
Medium: Print
Concepts: Branding, Advertising, Direct Marketing, Publicity, Promotions
Goal: New product introduction catalog focusing on the international confectioner’s annual line of gum and candy brands. Catalog was used to inform distributors, retailers and select national media about the launch of the soon-to-be-available products.

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Brand: Global Wonders
Initiative: Brand Management
Project: Enterprise Website
Audience: Consumer
Medium: Digital
Concepts: Branding, Advertising, Publicity, Promotions
Visit Site: Global Wonders Website
Goal: Global Wonders is a unique brand of cross-cultural entertainment and educational products that introduces children to the vibrant and varied cultures of their family, friends, neighbors and the world. This enterprise website presence for the brand features the complete line of the company’s children’s entertainment products including video and audio clips, showcase news and accolades and connect with both potential retailers and consumers.

Brand: Pam Professional
Initiative: Product Launch
Project: Product Sampler
Audience: Consumer
Medium: Print
Concepts: Branding, Advertising, Direct Marketing, Promotions
Goal: Consumer outreach launching the popular cooking spray’s new High Heat product formulated specifically for the advanced cooking needs of home chefs and cooking aficionados. Each direct mail piece included a branded package containing a full-sized sample of Pam Professional, die-cut product information brochure, recipes and coupons. Product samplers were delivered to consumers, media and online influencers nationwide.