Brand: Inc.ubation
Initiative: Brand Management
Project: Corporate Identity
Audience: Corporate
Medium: Print, Digital
Concepts: Branding, Publicity
Goal: Development of a brand identity and corporate identity package for the Los Angeles based business incubator consultancy. Package includes program identity, business cards and corporate letterhead and envelopes.

Brand: Aveda Institute Chicago
Initiative: Advertising
Project: ‘Artist’ Campaign
Audience: Consumer
Medium: Print, Digital
Concepts: Branding, Advertising, Promotions
Goal: Advertising campaign to generate awareness of the Aveda Institute Chicago’s cosmetology and esthiology programs that targeted high school juniors and seniors to increase enrollment in either the company’s hair and skin beauty programs. Creative was placed in Chicago transit media, local print publications and included online banner display.

Brand: Levy & Associates
Initiative: Brand Management
Project: Corporate Identity
Audience: Corporate
Medium: Print, Digital
Concepts: Branding, Publicity
Goal: To create a fresh and modern brand identity for this long-standing Chicago-based strategic communications agency. The brand refresh included development of all new logo as well as corporate identity package.

Brand: Aveda Institute Chicago
Initiative: Advertising
Project: ‘My Future’ Campaign
Audience: Consumer
Medium: Print, Digital
Concepts: Branding, Advertising, Promotions
Goal: Local advertising campaign focusing specifically on admissions and enrollment for the Chicago Institute. Creative was placed in Chicago transit, local print publications and with digital display banners to support print initiatives.