Brand: Solo Cup Company
Initiative: Brand Management
Project: Corporate Identity
Audience: Corporate, Consumer
Medium: Print, Digital
Concepts: Branding, Advertising, Publicity
Goal: Working with the Communications Department of a large brand like Solo, we’ve had had the opportunity to execute a variety of program identities. Included here are the company’s 75-year Commemorative Corporate logo, the program identity for Solo’s Sustainability Action Network whose responsibility it is to tackle crucial eco-challenges and sustainability topics, and the Human Resources Wellness logo used to brand the company’s employee benefits programs.

Brand: Wrigley
Initiative: Product Launch
Project: Catalog
Audience: Consumer
Medium: Print
Concepts: Branding, Advertising, Direct Marketing, Publicity, Promotions
Goal: New product introduction catalog focusing on the international confectioner’s annual line of gum and candy brands. Catalog was used to inform distributors, retailers and select national media about the launch of the soon-to-be-available products.

Brand: Pam Professional
Initiative: Product Launch
Project: Product Sampler
Audience: Consumer
Medium: Print
Concepts: Branding, Advertising, Direct Marketing, Promotions
Goal: Consumer outreach launching the popular cooking spray’s new High Heat product formulated specifically for the advanced cooking needs of home chefs and cooking aficionados. Each direct mail piece included a branded package containing a full-sized sample of Pam Professional, die-cut product information brochure, recipes and coupons. Product samplers were delivered to consumers, media and online influencers nationwide.

Brand: Remington
Initiative: Product Launch
Project: Press Kit
Audience: Consumer
Medium: Print
Concepts: Direct Marketing, Publicity, Promotions
Goal: To generate brand and product awareness for the company’s launch of a new line of men’s hair removal and grooming products. The ‘Hairy Kit’ was a real surprise when delivered to national media, online influecers and included detailed information about each of the men’s specific products in the company’s new line.

Brand: National Beef Cook-Off
Initiative: Event Series
Project: Press Kit
Audience: Consumer
Medium: Print
Concepts: Direct Marketing, Publicity, Promotions
Goal: To generate awareness for and submissions to the annual cooking contest. Kit was delivered to national media outreach and featured contest information, rules and the recipes of past winners in an effort to solicit submissions to the contest whose primary goal was to develop beef recipes to could be prepared in less than 30 minutes.