The Marketing Store

Apr 24, 2012 No Comments

 

The Marketing Store

The Marketing Store

The Marketing Store

 

Brand: The Marketing Store
Initiative: Human Resources Recruitment
Project: Brochure
Audience: Corporate
Medium: Print
Concepts: Branding, Advertising, Direct Marketing, Publicity
Goal: To highlight the unique differences of working at The Marketing Store to potential Human Resources candidates seeking positions on the agency’s dynamic account and creative teams, while paying special attention to the dual focus of the international marketing group’s business practices.

 

 

The Cheesecake Factory

Apr 24, 2012 Comments Off

 

The Cheesecake Factory

The Cheesecake Factory

The Cheesecake Factory

The Cheesecake Factory

The Cheesecake Factory

The Cheesecake Factory

 

Brand: The Cheesecake Factory
Initiative: Loyalty Program
Project: VIP Membership Package
Audience: Consumer
Medium: Print
Concepts: Branding, Direct Mail, Promotions
Goal: To develop an engaging series of direct mail pieces intended to generate awareness of a private VIP community targeted to loyal Cheesecake Factory restaurant customers. The program included development of personalized invitations from Cheesecake Factory executive chef, an extensive welcome kit consisting of introduction booklet, loyalty rewards card and special VIP-only promotions available from Cheesecake Factory locations throughout the United States.

 

 

Axe Hair

Apr 15, 2012 Comments Off

 

Axe Hair

Wrigley

Axe Hair

Axe Hair

 

Brand: Axe Hair
Initiative: Product Launch
Project: Product Sampler
Audience: Consumer
Medium: Print
Concepts: Branding, Advertising, Direct, Publicity, Promotions
Goal:The AXE Hair launch included a visit to the ESPN ESPY Awards where celebrity athletes received this highly effective swag kit featuring samples of AXE Hair product. Agency partners sponsored the AXE Styling Studio at the ESPY Gifting Center and provided men’s grooming and styling tips to award-show attendees while distributing these custom-designed AXE Hair sampling kits as celebrity swag. Visitors to the AXE Styling Studio included professional athletes, television and film stars, and members of sports and entertainment media.

 

 

Aveda Institute Chicago

Apr 01, 2012 Comments Off

 

Douglas J Aveda Institute Chicago

Douglas J Aveda Institute Chicago










 

Brand: Aveda Institute Chicago
Initiative: Advertising
Project: ‘Holiday’ Campaign
Audience: Consumer
Medium: Print, Digital
Concepts: Branding, Advertising, Promotions
Goal: Holiday-focused advertising to generate brand awareness and increase student admissions throughout the Douglas J network of Aveda cosmetology and esthiology institutes. Creative was placed in local transit in multiple markets throughout Illinois, Michigan and Tennessee with digital banners running in local market media outlets.

 

 

Pepsi One

Apr 01, 2012 Comments Off

 

Pepsi

Pepsi

Pepsi

 

Brand: Pepsi One
Initiative: Product Launch
Project: Press Kit
Audience: Consumer
Medium: Print
Concepts: Direct Marketing, Publicity, Promotions
Goal: To support the relaunch of the Pepsi One soft drink brand, this die-cut press kit was used to provide materials to select national media in support of the company’s product announcement activities.