Levy & Associates
Brand: Levy & Associates
Initiative: Brand Management
Project: Corporate Identity
Audience: Corporate
Medium: Print, Digital
Concepts: Branding, Publicity
Goal: To create a fresh and modern brand identity for this long-standing Chicago-based strategic communications agency. The brand refresh included development of all new logo as well as corporate identity package.
EMC
Brand: EMC
Initiative: Internal Communications
Project: Newsletter
Audience: Corporate
Medium: Digital
Concepts: Direct Marketing, Promotions
Goal: To develop a communications program that included a internal website and bi-weekly email announcements that permits the technology leader to communicate sales successes, key learnings and incentives between disparate EMC and CDW partner teams located throughout the United States. (CDW is a major reseller of EMC products).
Aveda Institute Chicago
Brand: Aveda Institute Chicago
Initiative: Sales Promotion
Project: Newsletter
Audience: Consumer
Medium: Digital
Concepts: Branding, Advertising, Direct Marketing, Promotions
Goal: To create and distribute an ongoing series of branded email messages that highlight activities, promotions and events to the company’s more than 20,000 online subscribers.
Baby Einstein
Brand: Disney’s Baby Einstein
Initiative: Sales Promotion
Project: Newsletter
Audience: Consumer, Corporate
Medium: Digital
Concepts: Advertising, Direct Marketing, Promotions
Goal: Development and distribution of monthly email newsletters including versions tailored to both retailers and consumers. The series of branded email newsletters include product announcements, promotions and events for this Disney brand. Newsletters were delivered monthly to Baby Einstein’s more than 150,000 member online subscriber database.
Aveda Institute Chicago
Brand: Aveda Institute Chicago
Initiative: Advertising
Project: ‘My Future’ Campaign
Audience: Consumer
Medium: Print, Digital
Concepts: Branding, Advertising, Promotions
Goal: Local advertising campaign focusing specifically on admissions and enrollment for the Chicago Institute. Creative was placed in Chicago transit, local print publications and with digital display banners to support print initiatives.