Brand: Solo Cup Company
Initiative: Brand Management
Project: Corporate Identity
Audience: Corporate, Consumer
Medium: Print, Digital
Concepts: Branding, Advertising, Publicity
Goal: Working with the Communications Department of a large brand like Solo, we’ve had had the opportunity to execute a variety of program identities. Included here are the company’s 75-year Commemorative Corporate logo, the program identity for Solo’s Sustainability Action Network whose responsibility it is to tackle crucial eco-challenges and sustainability topics, and the Human Resources Wellness logo used to brand the company’s employee benefits programs.

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Brand: Global Wonders
Initiative: Brand Management
Project: Enterprise Website
Audience: Consumer
Medium: Digital
Concepts: Branding, Advertising, Publicity, Promotions
Visit Site: Global Wonders Website
Goal: Global Wonders is a unique brand of cross-cultural entertainment and educational products that introduces children to the vibrant and varied cultures of their family, friends, neighbors and the world. This enterprise website presence for the brand features the complete line of the company’s children’s entertainment products including video and audio clips, showcase news and accolades and connect with both potential retailers and consumers.

Brand: Effen Vodka
Initiative: Event Series
Project: Microsite
Audience: Consumer
Medium: Digital
Concepts: Branding, Advertising, Publicity, Promotions
Goal: This microsite was developed to support a series of local events for professionals working in the design industry. Highlighting the sleekly designed Effen brand, the site offers information on Effen Vodka local mixology events and highlights city-specific recipes designed by expert mixologists and served up to members of the local design community, bloggers and other media.

Brand: Inc.ubation
Initiative: Brand Management
Project: Corporate Identity
Audience: Corporate
Medium: Print, Digital
Concepts: Branding, Publicity
Goal: Development of a brand identity and corporate identity package for the Los Angeles based business incubator consultancy. Package includes program identity, business cards and corporate letterhead and envelopes.

Brand: Nissan Cube
Initiative: Event Series
Project: Social Media
Audience: Consumer
Medium: Digital
Concepts: Branding, Publicity, Promotions
Goal: To create an online Social Media Release (SMR) to announce the partnership between the NBC hit television series “Heroes” and the Nissan Cube. The announcement was made at the Annual San Diego Comic-Con and included Heroes-related activities, Nissan sweepstakes and giveaways inspired by the all-new Nissan Cube. The SMR functions much like a traditional press kit complete with press announcement, relevant news, brand facts and high-resolution, downloadable brand assets.