Brand: Douglas J Aveda Companies
Initiative: Brand Management
Project: Enterprise Website
Audience: Consumer
Medium: Digital
Concepts: Branding, Advertising, Publicity, Promotions
Visit Site: Douglas J Companies Website
Goal: To develop a gateway for Douglas J Companies and its series of Aveda-branded Salons, Spas and Cosmetology Institutes located throughout the Midwest and Southern United States. This enterprise web presence communicates the organization’s high-end brand messaging and delivers on the Aveda promise of natural, holistic and environmentally-friendly services, products and educational training.

Brand: Solo Cup Company
Initiative: Human Resources Recruitment
Project: Social Media
Audience: Corporate
Medium: Digital
Concepts: Branding, Promotions
Goal: To facilitate dynamic, real-time communication between Solo Corporate Human Resources and the company’s potential career seekers. The custom-designed Solo Careers Facebook page enables prospective employees to interact directly with H.R. recruiters, reduces time of the job placement process and establishes a Social Media property and brand for the highly visible department.

Brand: Nissan North America
Initiative: Brand Management
Project: Social Media
Audience: Consumer
Medium: Digital
Concepts: Branding, Advertising, Publicity, Promotions
Goal: To design and build a custom, brand-relevant and consumer-oriented Facebook destination where Nissan consumers and fans of the the international automaker’s many long-standing models are be able to interact directly with each other and with Nissan management.

Brand: Aveda Institute Chicago
Initiative: Advertising
Project: ‘Holiday’ Campaign
Audience: Consumer
Medium: Print, Digital
Concepts: Branding, Advertising, Promotions
Goal: Holiday-focused advertising to generate brand awareness and increase student admissions throughout the Douglas J network of Aveda cosmetology and esthiology institutes. Creative was placed in local transit in multiple markets throughout Illinois, Michigan and Tennessee with digital banners running in local market media outlets.

Brand: Infiniti
Initiative: Brand Management
Project: Social Media
Audience: Consumer
Medium: Digital
Concepts: Branding, Advertising, Publicity, Promotions
Goal: To design and build a custom Facebook destination where Infiniti comsumers and fans of the of the international automaker’s models are able to directly interact with each other and with Infiniti management. The Social Media property has been the online home for several new model reveals and ongoing outreach.