Solo Cup Company
Brand: Solo Cup Company
Initiative: Brand Management
Project: Corporate Identity
Audience: Corporate, Consumer
Medium: Print, Digital
Concepts: Branding, Advertising, Publicity
Goal: Working with the Communications Department of a large brand like Solo, we’ve had had the opportunity to execute a variety of program identities. Included here are the company’s 75-year Commemorative Corporate logo, the program identity for Solo’s Sustainability Action Network whose responsibility it is to tackle crucial eco-challenges and sustainability topics, and the Human Resources Wellness logo used to brand the company’s employee benefits programs.
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