Remington
Brand: Remington
Initiative: Product Launch
Project: Press Kit
Audience: Consumer
Medium: Print
Concepts: Direct Marketing, Publicity, Promotions
Goal: To generate brand and product awareness for the company’s launch of a new line of men’s hair removal and grooming products. The ‘Hairy Kit’ was a real surprise when delivered to national media, online influecers and included detailed information about each of the men’s specific products in the company’s new line.
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