Pam Professional

Brand: Pam Professional
Initiative: Product Launch
Project: Product Sampler
Audience: Consumer
Medium: Print
Concepts: Branding, Advertising, Direct Marketing, Promotions
Goal: Consumer outreach launching the popular cooking spray’s new High Heat product formulated specifically for the advanced cooking needs of home chefs and cooking aficionados. Each direct mail piece included a branded package containing a full-sized sample of Pam Professional, die-cut product information brochure, recipes and coupons. Product samplers were delivered to consumers, media and online influencers nationwide.

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