Nissan Cube

Nissan Cube

, , , Sep 30, 2011 Comments Off




Brand: Nissan Cube
Initiative: Event Series
Project: Social Media
Audience: Consumer
Medium: Digital
Concepts: Branding, Publicity, Promotions
Goal: To create an online Social Media Release (SMR) to announce the partnership between the NBC hit television series “Heroes” and the Nissan Cube. The announcement was made at the Annual San Diego Comic-Con and included Heroes-related activities, Nissan sweepstakes and giveaways inspired by the all-new Nissan Cube. The SMR functions much like a traditional press kit complete with press announcement, relevant news, brand facts and high-resolution, downloadable brand assets.



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