National Beef Cook-Off

Brand: National Beef Cook-Off
Initiative: Event Series
Project: Press Kit
Audience: Consumer
Medium: Print
Concepts: Direct Marketing, Publicity, Promotions
Goal: To generate awareness for and submissions to the annual cooking contest. Kit was delivered to national media outreach and featured contest information, rules and the recipes of past winners in an effort to solicit submissions to the contest whose primary goal was to develop beef recipes to could be prepared in less than 30 minutes.

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