The Cheesecake Factory

Brand: The Cheesecake Factory
Initiative: Loyalty Program
Project: VIP Membership Package
Audience: Consumer
Medium: Print
Concepts: Branding, Direct Mail, Promotions
Goal: To develop an engaging series of direct mail pieces intended to generate awareness of a private VIP community targeted to loyal Cheesecake Factory restaurant customers. The program included development of personalized invitations from Cheesecake Factory executive chef, an extensive welcome kit consisting of introduction booklet, loyalty rewards card and special VIP-only promotions available from Cheesecake Factory locations throughout the United States.

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