Axe Hair

Axe Hair

, , , , , Apr 15, 2012 Comments Off

 

Axe Hair

Wrigley

Axe Hair

Axe Hair

 

Brand: Axe Hair
Initiative: Product Launch
Project: Product Sampler
Audience: Consumer
Medium: Print
Concepts: Branding, Advertising, Direct, Publicity, Promotions
Goal:The AXE Hair launch included a visit to the ESPN ESPY Awards where celebrity athletes received this highly effective swag kit featuring samples of AXE Hair product. Agency partners sponsored the AXE Styling Studio at the ESPY Gifting Center and provided men’s grooming and styling tips to award-show attendees while distributing these custom-designed AXE Hair sampling kits as celebrity swag. Visitors to the AXE Styling Studio included professional athletes, television and film stars, and members of sports and entertainment media.

 

 


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