Aveda Institute Chicago

Brand: Aveda Institute Chicago
Initiative: Advertising
Project: ‘Artist’ Campaign
Audience: Consumer
Medium: Print, Digital
Concepts: Branding, Advertising, Promotions
Goal: Advertising campaign to generate awareness of the Aveda Institute Chicago’s cosmetology and esthiology programs that targeted high school juniors and seniors to increase enrollment in either the company’s hair and skin beauty programs. Creative was placed in Chicago transit media, local print publications and included online banner display.

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