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grey matter news
05:09:08: Consumer brand work isn't all we do. Our experience with internal communication initiative has resulted in a great deal of employee communications work for long-standing clients like the Solo Cup Company. Solo has relied on Grey Matter for creative solutions ranging from day-to-day employeee and human resources communications, to the design, build and deployment of several key communications Web sites. Included in our work are print design for internal programs; re-developement of the company's intranet site; and the recent launch of Solo's employee appreciation and rewards program including both online "micro" site development and print support materials.
04:21:08: The Grey Matter project management and design teams build and launch a proprietary extranet communications vehicle for long-time client Wm. Wrigley Company. Grey Matter, along with our network of communications professionals, designed and built the site that has won the approval of the most difficult of audiences - its users. Praised for its clean design and simple-to-use content management system, the business-critical site is fully administered by a happy, internal Wrigley team worldwide.
01:01:08: The agency celebrates seven years of providing professional, creative, and strategic communications design to its ever-growing list of consumer-brand clients. The new year brought with it additional partners, including the brash, bold upstart boutique specializing in WOM and social marketing, Zocalo Group. Grey Matter is proud to work with Zocalo Group and deliver superior design solutions to support the agency' efforts to revolutionize the marketing industry with their strategic consumer brand initiatives.
12:10:07: Agency creative helps launch the newest ConAgra brand - PAM Professional High Heat Cooking Spray. Avid "foodies," and long-time users of the original PAM, Grey Matter designers were eager for the challenge. when the opportunity to help launch the brand presented itself, our long-term chef-wannabes jumped at the chance. Together with strategic partner Zocalo Group. Grey Matter's creative packaging and direct mail initiatives helped introduce a whole new group of consumers to the benefits of high-heat cooking with their old friend PAM.
11.15.07: Leaving the city behind, after many years, Grey Matter moves into its new headquarters on Chicago's North Shore. In preparation for its 7th year Anniversary Celebration scheduled for February 2008, Grey Matter Collective centralized its print and interactive design operations in a growing arts and creative district located in Evanston, Illinios. The new, larger (not to mention "cooler") loft space, located in an architecturally reknowned industrial building, has allowed the agency to expand, hiring additional staff and permitting the group to be even more efficient. With the move, Grey Matter expands its marketing design capabilities into the areas of product sampling, assembly and fulfillment.
03.09.07: Working with the folks at Dig Communications Chicago, Grey Matter designed and produced the clutter-clearing, fur-lined, media-approved "Shed Your Coat" media kit to support the introduction of Remington Shavers' new line of men's grooming products. Prominently featuring a 'cranky' gorilla, this custom kit broke through the barrage of everyday press materials to help spread the message of proper hair cultivation.
02.26.07: Grey Matter welcomes The Perishables Group to its list of new clients for 2007. This Chicago-based marketing agency is an independent consulting firm focused on innovation and creating value for clients in the fresh food industry. Grey Matter looks forward to working with the produce-focused professionals at The Perishables Group.
