Nikki Reed and MTV Want You to Give a Shit

Advertising, Social Action, Things That Inspire Us Aug 12, 2011 No Comments

Yes. Seriously

No, it’s not the latest parody ad from the crew at SNL. However, it plays like one.

MTV, having offered up some of the edgiest and most ground-breaking PSAs in the business for years, has created a new social conscious raising organization that claims to actually give a shit. Yes, you heard it — The goal of the Give-A-Shit movement is to encourage young people to take a real, hard look at the world and to start caring about the problems they see. Among these issues are the Riots in England, the AIDS pandemic, bullying, drugs, the proliferation of guns, child abuse and illiteracy.

Elevating the Consciousness of the Masses

Enlisting the help of actress Nikki Reed, MTV and Give-A-Shit have launched a new PSA airing on the network that hopes to capitalize on the power of mass consciousness. The spot urges viewers to express their concerns on a variety of societal issues by using personal Twitter and Facebook accounts to champion chosen causes. Viewers are encouraged to use their time wisely, even capitalizing on that veritable moment of God-given contemplation to send tweets and updates while perched on the seat of the toilet — thus, showing they “give a shit” even while (ahem) taking one.

Why Not Give a Shit?

Perhaps the power of global mass consciousness does have the ability to affect change. For years, a number of New Agers have actively supported and tested this concept on a metaphysical level, claiming some success. We say that if anyone can get today’s youth to care about anything (even if that thing is “Jersey Shore”), it would be MTV. And considering the current state of our world, with children working in sweatshops so folks can buy $5 tees from the big box, or as climate change continues to cause some of the most horrific disasters we’ve ever seen, embracing the concept that global mass consciousness may offer a solution can’t be all bad.

For more information, visit Or tweet your concerns using #GIVEASHIT. Hey, it can’t hurt.

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