Adspiration: Print – LG Solardom Oven, Y&R Sao Paulo

Advertising, Creativity, Graphic Design, Things That Inspire Us Aug 16, 2013 No Comments

Six Times Hotter. LG Solardom Oven.

Young & Rubicam, São Paulo, Brazil, turns up the creative heat in this series of print ads developed to introduce LG‘s new Solardom Oven. The campaign focuses on subject matter often not dared by some more conservative American agencies, causing this new campaign to quickly become a topic of some debate among industry insiders. The concept is straightforward. The illustrations are daring. And the message is clear. In Brazil they truly do like it hot.

MEAT. Six Times Hotter.
Young & Rubicam, São Paulo

MEAT. Six Times Hotter. LG Solardom Oven. Young & Rubicam, São Paulo

CHICKEN. Six Times Hotter.
Young & Rubicam, São Paulo

CHICKEN. Six Times Hotter. LG Solardom Oven. Young & Rubicam, São Paulo

FISH. Six Times Hotter.
Young & Rubicam, São Paulo

FISH. Six Times Hotter. LG Solardom Oven. Young & Rubicam, São Paulo


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