Adspiration: Print – LG Solardom Oven, Y&R Sao Paulo
Six Times Hotter. LG Solardom Oven.
Young & Rubicam, São Paulo, Brazil, turns up the creative heat in this series of print ads developed to introduce LG‘s new Solardom Oven. The campaign focuses on subject matter often not dared by some more conservative American agencies, causing this new campaign to quickly become a topic of some debate among industry insiders. The concept is straightforward. The illustrations are daring. And the message is clear. In Brazil they truly do like it hot.
MEAT. Six Times Hotter.
Young & Rubicam, São Paulo
CHICKEN. Six Times Hotter.
Young & Rubicam, São Paulo
FISH. Six Times Hotter.
Young & Rubicam, São Paulo
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