Archive for "Creativity"

Extreme Air – The Art of Flight (Metal)

Advertising, Creativity, Things That Inspire Us Aug 01, 2015 No Comments

Go Big or Go Home and Do It Full Screen

There’s not much we can really say about this fantastic piece of extreme cinematography.
Nothing short of extreme. Extremely talented. Extremely athletic. Extremely beautiful. Extremely good.
Sit back, relax and enjoy. We recommend Full Screen and Full Volume.

Artspiration: Paper – Sounds Boring, But It Ain’t

Creativity, Graphic Design, Things That Inspire Us Sep 06, 2014 2 Comments

Thousands of Uses…Here’s a Few More

Paper is a part of everyday life, and not just for graphic designers or wedding planners. We all use paper — to pay for things, to write memos, to express our love — but paper has become mundane, even vilified.

With the advent of the internet and email, the idea was born that print is dead and that paper is wasteful. Just look at the poor state of newspaper industry, or think about service providers urging you to go green by going paperless. And yes, I do recycle and I’m signed up for eBilling too.

But I hardly think paper is commonplace. As part of a graphic design agency, I’ve noticed we have fewer and fewer opportunities to produce printed work. And, on those rare occasions when we do, clients resist choosing special paper stocks. Well, that’s not entirely true. If their business runs on an enviro-friendly platform, they will consider specialty papers, but only those bearing that golden mark, “100% PCW.”

As interest in paper wanes there are several artists breathing new life into this ancient technology. Check out these 3 incredible artists who make paper anything but boring.

 

Yulia Brodskaya

Yulia Brodskaya‘s innovative, self-titled art or “papergraphic” was featured on the July 2011 cover of HOW Magazine. Papergraphic is a process of rolling, twisting and shaping many thin strips of paper to create intricate illustrations. Each “illustration” can take anywhere from a few days to several weeks to complete. See more of Yulia’s work.

Nokia Ad

Nokia Ad by Yulia Brodskaya

London

London by Yulia Brodskaya

Babushka

HOW Design Magazine Cover, July 2011, by Yulia Brodskaya

 

Jeff Nishinaka

A graduate of the prestigious Art Center College of Design, Jeff Nishinaka boasts an impressive commercial portfolio that includes work for Bloomingdale’s, Coca Cola and Paramount Pictures, to name just a few. For Jeff, paper is a “living, breathing thing that has a life of its own.” Check out more of Jeff’s work.

ANA Tokyo Hotel, 5th Anniversary

An Installation at the ANA Tokyo Hotel - 5th Anniversary, by Jeff Nishinaka

Bloomingdale’s Advertisement

Advertisement for Bloomingdale's, by Jeff Nishinaka

Permanent Installation at the Children’s Museum of the East End
Bridgehampton, NY

Permanent Installation at the Children’s Museum of the East End (Bridgehampton, NY), by Jeff Nishinaka

 

Won Park

An origami master, it’s no wonder that Won Park credits M.C. Escher as his favorite artist. Bending, folding and shaping money (his paper of choice), Won Park achieves incredible detail in each of his original pieces. No site of his own, but Google his name, and you’ll see examples of his work all over the internet.

Koi

Koi by Won Park

Scorpion

Scorpion by Won Park

Formula One Race Car

Formula One Race Car, by Won Park

 

 

Where Does Inspiration for Our Agency’s Creativity Come From?

Creativity Jul 22, 2014 No Comments

The Age Old Question

A lot of clients ask us where we get our inspiration for our creative work. I could blather on and on with a bunch of BS about how we get our inspiration for design work from the way the wind blows through the leaves in the trees outside the office, or the manner in which the shadows from the duct work plays on the ceiling above my head, or even from the way the fish swim around the aquarium in the conference room. But you don’t have time for creative crap-sense.

To tell you the truth, the creativity for the work we do on our client’s brands comes from the strategic plan we develop to communicate your individual marketing goals.

A colleague once told me that, as an agency, we were not really “designers.” As you might imagine, that comment wasn’t well received, initially.

However, once explained, it became clear this was an obvious compliment related to our approach toward design which begins with a marketing strategy. I’d have to admit, we aren’t a bunch of fickle artists whose sole purpose in life is to change the way the world looks at color or views design.

Creating to Enhance the Client

As an agency, we don’t waste our client’s time and money developing creative intended to win us more design awards. We develop creative that is based on specific marketing goals, intended to generally engage, sometimes entertain, and always communicate the message of the brand itself.

Of course, we’ve never turned down awards. But we also don’t try to create pieces solely to enhance our portfolio, impress our peers, and convince prospective clients to work with us at the expense of the client paying for the work in the first place. In short, we develop creative that works for the brands that we work with. And, if I say so myself, we’ve been doing a helluva job of this for more than a decade.

Nurturing Strategic Graphic Artists

We don’t hire graphic artists. We hire strategic artists. Our strategic artists fully understand what it takes to build and maintain a brand.

If you’re looking for a angst-ridden, disaffected artist whose better-than attitude has them eschewing commercial graphic design, walk through the door of the nearest bar or restaurant. If you’re looking for a creative team focused first and foremost on your brand, product or service, look to an agency that hires that special, hybrid creative creature who can look at your project from both sides of the table — a “cool kid creative” who also knows how to wear a suit (or dress, depending on the day… :) )

Adspiration: Print – LG Solardom Oven, Y&R Sao Paulo

Advertising, Creativity, Graphic Design, Things That Inspire Us Aug 16, 2013 No Comments

Six Times Hotter. LG Solardom Oven.

Young & Rubicam, São Paulo, Brazil, turns up the creative heat in this series of print ads developed to introduce LG‘s new Solardom Oven. The campaign focuses on subject matter often not dared by some more conservative American agencies, causing this new campaign to quickly become a topic of some debate among industry insiders. The concept is straightforward. The illustrations are daring. And the message is clear. In Brazil they truly do like it hot.

MEAT. Six Times Hotter.
Young & Rubicam, São Paulo

MEAT. Six Times Hotter. LG Solardom Oven. Young & Rubicam, São Paulo

CHICKEN. Six Times Hotter.
Young & Rubicam, São Paulo

CHICKEN. Six Times Hotter. LG Solardom Oven. Young & Rubicam, São Paulo

FISH. Six Times Hotter.
Young & Rubicam, São Paulo

FISH. Six Times Hotter. LG Solardom Oven. Young & Rubicam, São Paulo

Now, the Unacceptable “R” Word

Advertising, Creativity, Things That Inspire Us Jul 31, 2012 No Comments

The Dictionary of Unspoken Words

There’s the “C” word. The “N” word. The “S” word. And the regular old stand-by “F” word. (Both the 3-letter one, as well as the 4-letter one.)

Now we’ve got a new “Speak Not” 6-letter word highlighted in an extremely effective PSA from the Joe Kennedy Jr. Foundation for the Benefit of Persons with Intellectual Disabilities — the “R” Word.

Glee Actors Promote Powerful Concept

With the help of Glee’s Lauren Potter and Jane Lynch, “Not Acceptable” is a powerful spot that takes a no-holds barred approach towards attitudes concerning mental and intellectual disabilities. No matter your perspective, this new spot from www.r-word.org goes where most refuse dare tread.

When Shock and Awe Turns Positive

If you’re not paying attention to the screen when the spot airs during your fave reality show, you may be shocked when you hear what’s coming out of your television’s speakers. Another example of creativity that pushes the boundaries of generally accepted comfort levels. Great. Thoughtful. Brilliant work.