Filmspiration: An Unparalleled View from Yosemite’s El Capitan
Jimmy Chin On Location in Yosemite for Nat Geo
If you’re looking for natural inspiration, no where is there more than on the side of El Capitan in Yosemite National Park. Athlete, adventurer and photographer Jimmy Chin takes you on an extreme journey through some of the most beautiful terrain in the world in this video shot while on location for National Geographic in Yosemite. A simply stunning piece of cinematography, photography and extreme mountain climbing. Film by Camp 4 Collective. Music from Green Button Music and Random Rab.
On Assignment from Camp 4 Collective on Vimeo.
Artspiration: Breathtaking Aerial Photography of Namib Desert by Mario Gerth
Photographer Mario Gerth Flys Above the Sands to Capture the Beauty of Southern Africa’s Namib Desert
Great photography is always a source of inspiration for our creative team, especially when it comes from someone with such a passion to make a difference in the lives of others. German photographer Mario Gerth is just such an inspiration.
Gerth, who spends much of his time on the African continent, recently traveled to southern Africa to shoot a series of breathtaking, mostly aerial, photos of the Namib Desert. Previewed here, and included in detail on his Flickr Stream, Gerth’s images capture the beauty and elegance of the sometimes harsh natural biosphere that is this coastal desert.
Gerth’s work is quite remarkable, highlighting the intricate beauty of this expansive desert that stretches for more than 1,200 miles along the Atlantic coast through the countries of Angola, Namibia and South Africa.
Mario Gerth is an accomplished photojournalist who has shot on location in more than 65 countries on 5 continents. His passion for capturing the graceful beauty of these locales and highlighting the cultural dignity of its peoples truly makes him one of the good guys.
His images can viewed on his Flickr Stream, licensed from Getty Images, or you can visit his site at Mario Gerth Fotgrafie.
All images by: Mario Gerth Fotografie / Mario Gerth Fotografie
The #1 Reason You Should Hire a Professional Graphic Designer
Professional Creatives Need Love Too
The concept of “creativity” is an elusive one. It’s often ill-defined, poorly explained and generally misunderstood by those not working in the field.
So, it’s no surprise that in the smoke-filled room behind that elusive curtain of creativity (where, dare we say, most “suits” fear tread…), professional graphic designers and creative marketing teams gather to discuss the state the industry. It’s in these “secret sessions,” with Pantone chips, bits of discarded web code, and iPhones littering the tables, where we wrangle with what it means to be “a creative.”
Over pints of amber ale and bottles of pinot the question of why creativity is misunderstood, and maybe even undervalued, is frequently a hot topic.
Creativity Need Not be Undervalued
Why is it that graphic design and creative marketing strategy seem under-appreciated by business owners, account managers, department heads and others? While not trying to turn this into an “oh, woe be unto us” conversation about creatives-relegated-to-the-shadows, we think it’s important to pull back the curtain and shine some light on what we actually do as creative professionals.
The 5-Second History of Graphic Design
While the activity of graphically designing things has been going on for a long time, the term “graphic design” was only coined early in the last century — 1922 to be exact. But humans have been creating things for as long as humans have been around. There’s been fire. Weapons. Tools. Clothing. All requiring some level of design to work properly.
Once these necessities of life were taken care of, we began to express ourselves “graphically.” Evidence is all over prehistoric cave walls, in the cuneiform script and hieroglyphics of ancient societies, and in the manuscripts of the Renaissance. Since graphic design has been prevalent throughout time, we wonder if the current misconceptions about creativity also plagued our ancient ancestors.
C’mon, Picking Colors Isn’t That Hard, Is It?
Now in the digital age, the graphic design profession consists of a whole range of disciplines, including print, illustration, interactive, and perhaps even graffiti art. And the list goes on.
Graphic design isn’t just about putting pen to paper (or, mouse to pad…) and making things look pretty. Heck, there are countless toddler artists who do just that with crayon and cardboard, fingerpaint and wall, and even permanent marker and sibling forehead, all in the name of creativity.
Graphic Design Misconceptions
With the explosion of do-it-yourself online design tools, interactive design solutions and powerful software applications available to assist every would-be creative, it seems that many believe an award-winning marketing design concept is a mere click, print or upload away. Slick print ads and broadcast spots say that. So, it must be true. This common misconception isn’t helping the graphic design and creative marketing industry one bit.
The ‘Powerful Design Tools’ of Word and Powerpoint
We can’t begin to count the number of times we’ve quoted a job and then failed to get the assignment because the client decided that they’d be just as capable of handling the project themselves. Perhaps it’s the influence of our own advertising industry, the fact that a computer has landed on every desk, or the age-old desire for self expression, but there are still professionals who feel they’re 100% capable of developing their own creative while saving some dough. To be fair, lots of people can put together a decent color palette and comply with corporate brand guidelines. Everyone has a copy of Word and Powerpoint after all…
Creatives Don’t Do REAL Work
We’re asked all the time “What exactly is it that you do?”
The question comes from friends. From colleagues. From parents. And even from the cashier at the corner store.
“Oh, so you take pictures.” No, that’s the photographer. “Oh, then you must draw.” No, that’d be the illustrator. “You do that stuff on the Internet then.” No, that’s the programmer.
Sometimes it’s easier to stop trying, and walk away leaving them with the knowledge that we make things “look good,” when it’s actually much more involved.
A Wise Man Named ‘Jobs’ Once Said…
Apple CEO Steve Jobs is reported to have once said, “Design is a funny word. Some people think design means how it ‘looks,’ but of course if you dig deeper, it’s really how it ‘works.’”
Mr. Jobs is a very wise man. We should all listen to him.
Designer is a Misnomer
As the old cliché goes, a picture tells a thousand words. But when you look closer, beyond the “pretty,” you’ll see the real work of a graphic designer. Actually, Graphic Designer may be a bit of a misnomer — we’re more like Graphic Strategists.
A Graphic Strategist understands how the human eye works — how and where it will first rest on a printed page. A Graphic Strategist can pinpoint the first pixels you see on the screen the moment your favorite web page loads. We know why one photo is better than another, and that’s not just based on DPI. We’re aware of the emotions created by imagery and color. We understand why blue is better for a bottle of packaged water, than is black or brown. As professional Graphic Strategists, we’re capable of scientifically designing a concept and delivering on the promise of the brand.
Scientist, Strategist, Artist
Graphic designers are actually scientist, strategist, and artist — a three-part cocktail of creativity. And as such, in order to be successful at our chosen trade, we should be vastly more concerned with how our pieces “work” than with how they “look,” like Mr. Jobs says. Obviously both elements play vital roles in the success of our work. But to be considered professional Graphic Strategists, the success of the piece is the bar against which it should be measured.
Your Brand Deserves Proper Treatment
As a creative agency full of Graphic Strategists, we make things pretty every single day. And each piece we make “works” on many deeper levels, far beyond the surface of what is generally seen. To do this right, it takes the combined senses of science, strategy and aesthetics. If for this reason alone, when you’re planning your next visual project, it’s probably wise to take a look at hiring a professional graphic designer, or Graphic Strategist.
However, you can always hire that neighbor kid. He dresses cool — always in black. Has a skateboard. An iPad and an X-Box. And likely knows a little something about computers. Don’t all teenagers? He’s probably even got a torrented copy of Word loaded on one of them too. So you shouldn’t have any problems sharing your design documents.
Is this who you want to trust with the fate of your brand?
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“Design is a funny word. Some people think design means how it “looks”. But of course if you dig deeper , its really how it “works”. The design of the Mac wasn’t what it looked like, although that was part of it. To design something really well, you have to “get it”. You have to really “grok ” what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it , not just quickly swallow it. Most people don’t take the time to do that.” – Steve Jobs
Developing Innovative Creative is Like BASE Jumping
Is Creativity Counterintuitive to the Business Community?
On a basic instinctual level, our whole purpose for life as human beings is to survive and thrive. What that means has been different throughout time. In the modern world, survival is living happily; enjoying the company of friends and family; finding a job–any job these days–hopefully one that challenges us professionally without causing too much stress; and being able to put enough food on the table to feed our kids. So, if our instinct is to survive and hopefully thrive, then it’s completely counterintuitive to human behavior to voluntarily jump off a cliff.
The pursuit of truly creative ideas is just like hurdling oneself over the edge of a cliff and free falling. And, it’s as counterintuitive to self-preservation, professionally speaking, as is BASE Jumping from a 10,000 foot mountain peak.
Creativity Is Not for the Weak-Willed
Not for the squeamish, the task of developing innovative and inspired marketing concepts can be considered dangerous. It instills downright terror in the hearts of many a brand manager or marketing pro. Some don’t even attempt it, preferring to maintain the status quo. Others would rather someone else first take the risk; choosing later to read about competitor successes in industry pubs like AdAge, HOW or Communication Arts.
Like BASE Jumping, the pursuit of creative innovation can be dangerous, costly, and challenging, but also entertaining, exhilarating and supremely rewarding when properly executed.
1. It’s Inherently Risky
It’s common, among the unadventurous, to avoid taking their lives into their own hands and leaping from a mountaintop. Developing innovative creative can be a risky undertaking, especially for less-enterprising marketers. Pushing the envelope on creativity crosses the line of comfort for many. Doing so entails potentially risking your professional career, often giving even the most seasoned brand manager night sweats. When considering stepping off the creative ledge, it’s important to have a professional creative team that understands your business and is invested in your brand. To develop truly innovative ideas, it’s crucial to have partners who have the ability to lead you safely through the process and appropriately deliver on your brand promise.
2. It Can Be an Expensive Undertaking
BASE jumping is by no means cheap. Those awesome looking wingsuits that make you look like Rocky the Flying Squirrel can set you back several thousand dollars alone. Then there’s parachutes. Head gear. Travel costs and more. Developing inspired creative, executing graphic design, building web apps, and securing media placements has the potential of busting your budget.
Creative development is considered a luxury for many businesses, primarily the smaller ones. Others question the inherent value of forking over money to pay for it. But in order for a brand to remain relevant in a world where we’re bombarded by innovative creative, it’s more necessity than luxury. You must invest the appropriate amount of dollars and time into developing creative for your brand. Otherwise your message is likely to be drowned out by the media cacophony.
Budgeting for creative development is frequently low on the priority list for small businesses. It’s just the opposite for the big brands. If nothing else, that should tell you if you seek to control the message, you first need to be heard.
3. It’s a Challenge Getting There
You don’t just wake up, get out of bed and leap from El Capitan. Unless you spent the prior night on the face of a rock wall, which is another challenge altogether. And you don’t get outstanding creative “Click, Bang, Zoom.” The process takes time. There’s planning. Collection of consumer insight. Strategy sessions. Creative brainstorms. Establishment of goals. Definition of measurement criteria. And more. The creative process is like preparing for a long climb up a shear rock wall. It requires planning. You need the right tools. You need to plan a careful and thoughtful path. Work your way to the jump point. Psych yourself up. And then run toward the precipice and let fly. It’s the “fly” part of the process that everyone is most excited about, but it can’t be rushed.
4. Don’t Chicken out at Last Minute
Even the most experienced BASE Jumpers still experience a twinge of fear, no matter how fleeting, just before letting go. It’s normal to question whether actually jumping into the chasm facing them is a good idea after all. Once you’re there, the prospect of decidedly sprinting toward the edge and off, beyond the comfort zone is something most creative teams struggle with. The secret is not to question a decision already made. Remember, your gut once told you this path was a great idea. And, you’ve done your due diligence in planning. But now, your gut is telling you the opposite. That ain’t your gut talking. That’s fear. Don’t listen, or it’ll take you back to the comfort of your cushy sofa of mediocrity.
5. The Final Results are Exhilarating
Then there’s the payoff. The rush of free fall. The satisfaction of landing on both feet with your head held high. Your goals are realized. Customers are storming your website. The telephone rings off the hook with qualified leads. Your products are flying off the shelves. You get that nod from your boss. Or even better, your competitors. You took the risk, and your efforts paid off. Truly relevant, innovative creative generates measurable results. And, a job well done is truly an exhilarating experience.
Giving Credit for Inspiring This Post
Giving credit where it’s due, inspiration for this post came from Camp 4 Collective and Jimmy Chin whose innovative talents have resulted in this amazing video shot in Yosemite National Park while on assignment for National Geographic. And also to our friend Thomas Marzano for originally sharing the video link with us on Twitter. You can follow Thomas yourself @ThomasMarzano.
Artspiration: Wonder Brother Mike Esparza and His Impressionist World of Superhero Mayhem and Madness
There’s No Need to Fear. Wonder Bro’ is Here!
Self-proclaimed ‘ninja, underwear model and Navy Seal,’ Mike Esparza — member of the Wonder Brothers trio — claims to have decided on a new calling, that of painter. Now, we don’t know how much truth there is to Esparza’s claim of bopping around for photogs in the near-nude; but it does say that on on his website, so it must be true. And if it’s any consolation, we’re happy he put his clothes back on, decided to embrace his love of pigment and set brush to canvas, or the world would never have seen what may be some of the most awesometastic superhero art ever created.
No Indiana Jones Here, Just Artwork to ‘Melt Your Face Off’
Noting pop icon Andy Warhol, comics genius Alex Ross, talented sister Rachel Esparza and Spanish expat Pablo Picasso among his many influences, it’s very apparent where Esparza’s inspiration for the following series comes. The WonderBros.com website says his Picasso-ized portraits of famous superheroes (and a few famous super villains) are said to have the capability to “melt your face off.” Just take a look for yourself, if you dare.
The Brotherhood of Art
Mike, along with siblings Matt and Eric, together make up the Wonder Brothers of artistic endeavors and maintain a website chocked full of fantastic dreams, screams and new art memes. Their unique collection of pieces are drawn from Hollywood celluloid, popular culture and perhaps even the flash-dimmed and demented mind of a modeling industry escapee. Included are works of fine art, graphic design, illustration and photography, that make the Wonder Brothers a ‘can’t miss’ the next time they come to a gallery near you. But if you can’t wait that long, visit them at Etsy and buy something from them. Art is a sometimes thankless industry, and Mike and his brothers deserve a round of applause for adding so much to our lives. In the meantime, have fun looking at the images below.
All images Copyright © Mike Esparza, Wonder Brothers.
Spiderman
The Flash
Iron Man
Venom