Archive for "Advertising"

Now, the Unacceptable “R” Word

Advertising, Creativity, Things That Inspire Us Jul 31, 2012 No Comments

The Dictionary of Unspoken Words

There’s the “C” word. The “N” word. The “S” word. And the regular old stand-by “F” word. (Both the 3-letter one, as well as the 4-letter one.)

Now we’ve got a new “Speak Not” 6-letter word highlighted in an extremely effective PSA from the Joe Kennedy Jr. Foundation for the Benefit of Persons with Intellectual Disabilities — the “R” Word.

Glee Actors Promote Powerful Concept

With the help of Glee’s Lauren Potter and Jane Lynch, “Not Acceptable” is a powerful spot that takes a no-holds barred approach towards attitudes concerning mental and intellectual disabilities. No matter your perspective, this new spot from www.r-word.org goes where most refuse dare tread.

When Shock and Awe Turns Positive

If you’re not paying attention to the screen when the spot airs during your fave reality show, you may be shocked when you hear what’s coming out of your television’s speakers. Another example of creativity that pushes the boundaries of generally accepted comfort levels. Great. Thoughtful. Brilliant work.

Top 3 Essential Media Blogs to Read if You Have Low Blood Pressure

Advertising, Blogging, Creativity, Social Media Aug 22, 2011 No Comments

Reading to Get Your Blood Pumping

Sometimes we all just need a little ‘pick-me-up.’ One way or another, the authors of the following blogs covering news, media and the advertising industry will get your heart racing. But maybe not the way you’d want. That’s why these essential media bloggers are always great reads when you’re experiencing low blood pressure.

Jeff JarvisBuzzMachine@jeffjarvis

Jeff Jarvis makes it no secret where he stands. As an author, teacher, podcaster and highly-accomplished journalist, Jarvis shares his own special viewpoints on modern society by crafting, oftentimes scathing, commentaries on the news and media industry. Never at a loss for that ‘just right’ word or turn of phrase, Jarvis’ skilled editorials are available at his blog BuzzMachine. Reading Jarvis makes us yearn to re-enroll in J-school at CUNY where he’s an assistant professor and director of Interactive Journalism. Want to experience sheer brilliance at the end of a poison-tipped keyboard? Up your heart rate at BuzzMachine. And hold on to your hat.

Mark DuffyCopyranter@copyranter

Mark Duffy, aka Copyranter, is to the advertising industry what Mr. Cranky is to movie reviews. But only better. The advertising industry can stand to take a few whacks every now and then, and Duffy hands them out like Jeff Gillooly at a Detroit ice rink. Duffy doles out black-and-blue shiners for agency work gone wrong, and does it with insight and humor that only serves to show his complete admiration for his beloved ad industry. A true champion of creativity and a vociferous advocate for advertising, Duffy’s been in the business for 18 years and claims to update Copyranter 20 times a week. That’s a lot of ranting, so there’s always something new to get you going.

Lee PapaThe Rude Pundit@rudepundit

If you don’t yet have an indication, his moniker says it all. The concept of ‘mincing words’ isn’t in Lee Papa’s nature. For the Lefties, Papa is like preaching to the choir. And, oh does he preach. For the Righties, not so much so. There’s no limit to Papa’s, Rude Pundit punditry. He takes a bite out of subjects that include media, politics, and current events. Then he spits them out and back into your face like a demon-possessed teenager spewing pea-soup vomit in a 1970′s horror flick. Papa isn’t everyone’s cup of tea. So if you cringe at the use of four-letter words or shy away from having every value you hold dear questioned relentlessly, Papa might not be for you. But if you forgot to fill your low blood pressure meds, a long drink of The Rude Pundit will probably tide you over until you get to the pharmacy.

Adspiration: Print – Space Classics, Adelaide Symphony Orchestra, Showpony

Advertising, Creativity, Graphic Design, Things That Inspire Us Aug 19, 2011 2 Comments

Space Classics. Adelaide Symphony Orchestra

Maybe we’re just sci-fi nerds, but this recent campaign from Showpony Advertising of Adelaide, Australia announcing an upcoming series of concerts by the Adelaide Symphony Orchestra brilliantly capitalizes on popular culture iconography, resulting in a collection of print ads that, to borrow a well-used phrase, ‘go where no man has gone before.’

The concept is simple, reference images with which everyone born after 1950 is familiar, and deliver stunning creative that is truly out of this world.

Star Wars
Showpony Advertising, Adelaide

Star Wars Space Classics. Showpony Advertising, Adelaide

Star Trek
Showpony Advertising, Adelaide

Star Trek Space Classics. Showpony Advertising, Adelaide

2001: A Space Odyssey
Showpony Advertising, Adelaide

2001: A Space Odyssey Space Classics. Showpony Advertising, Adelaide

Nikki Reed and MTV Want You to Give a Shit

Advertising, Social Action, Things That Inspire Us Aug 12, 2011 No Comments

Yes. Seriously

No, it’s not the latest parody ad from the crew at SNL. However, it plays like one.

MTV, having offered up some of the edgiest and most ground-breaking PSAs in the business for years, has created a new social conscious raising organization that claims to actually give a shit. Yes, you heard it — Give-A-Shit.org. The goal of the Give-A-Shit movement is to encourage young people to take a real, hard look at the world and to start caring about the problems they see. Among these issues are the Riots in England, the AIDS pandemic, bullying, drugs, the proliferation of guns, child abuse and illiteracy.

Elevating the Consciousness of the Masses

Enlisting the help of actress Nikki Reed, MTV and Give-A-Shit have launched a new PSA airing on the network that hopes to capitalize on the power of mass consciousness. The spot urges viewers to express their concerns on a variety of societal issues by using personal Twitter and Facebook accounts to champion chosen causes. Viewers are encouraged to use their time wisely, even capitalizing on that veritable moment of God-given contemplation to send tweets and updates while perched on the seat of the toilet — thus, showing they “give a shit” even while (ahem) taking one.

Why Not Give a Shit?

Perhaps the power of global mass consciousness does have the ability to affect change. For years, a number of New Agers have actively supported and tested this concept on a metaphysical level, claiming some success. We say that if anyone can get today’s youth to care about anything (even if that thing is “Jersey Shore”), it would be MTV. And considering the current state of our world, with children working in sweatshops so folks can buy $5 tees from the big box, or as climate change continues to cause some of the most horrific disasters we’ve ever seen, embracing the concept that global mass consciousness may offer a solution can’t be all bad.

For more information, visit Give-A-Shit.org. Or tweet your concerns using #GIVEASHIT. Hey, it can’t hurt.

Summer’s Eve Has No Balls

Advertising, Creativity Jul 27, 2011 1 Comment

Talking Anatomy Draws Little Attention

Under fire from critics, Summer’s Eve yanked a series of ad spots by Dallas creative shop The Richards Group from the company’s recent “Hail to the V” campaign. Criticism primarily centered around some allegedly racially stereotyped voice over work of talking hand puppets that represent three different women’s vaginas. The critics, however, didn’t seem to express any issues with the concept of talking vaginas. Go figure…

Stick with Your Gut

Considering the current state of Top 40 music — rap and pop included — and the often deplorable depiction of minorities in television and movies, we’d rather the brand have stuck by their guns and let these examples of refreshing (no pun intended) creativity reign.

Summer’s Eve’s talking vagina has no balls.