Archive for "Advertising"

Filmspiration: Danny MacAskill’s Industrial Revolution BMX Ballet

Advertising, Creativity, Things That Inspire Us Aug 30, 2016 No Comments

Danny MacAskill Takes Us On Another Breathtaking Journey

Danny MacAskill is possibly the best street trials pro BMX bicycle rider in the world. From Scotland, the 25-year-old MacAskill first became an Internet sensation in 2009 with the release of his first stunt cycling video on YouTube for Inspired Bicycles.

Also known as “Danny MegaSkill” for his daring jumps, tricks and oft-considered crazed risk-taking, MacAskill has released the latest in a series of compelling videos highlighting his intricate art and phenomenal athleticism. With his bike as extension of his own body, MacAskill takes us on a beautifully choreographed and thrilling cycling ballet through an abandoned Scottish train yard in “Industrial Revolution.” This short film was directed by Stu Thomson of CutMedia for the documentary Concrete Circus and includes music from Ben Howard’s “The Wolves.”

A big thanks goes out to Danny and the crew at CutMedia and Red Bull for enriching our lives and inspiring us to go that one step further. Take a break from whatever you’re doing. It’ll be five minutes out of your day that you’ll remember forever.

How Twitter and Tats Will Change the World

Advertising, Creativity, Social Action Aug 12, 2016 No Comments

What’s up with this trend toward “Twactivism?”

Can the many catastrophes (both natural and man-made) currently sweeping across the globe really be influenced, or even fixed, by Twitter? Admittedly, Twitter’s shown an innate ability to be a powerful tool for organizing social change. Refer to this week’s London riots (for better or worse), the ongoing uprisings in too many Arab countries to mention, and during anti-government demonstrations by Moldovan citizens back in 2009.

Tweets and Tats for Change

But can tweeting while tatting really change the world? The Social Tattoo Project hopes so. The Project is yet another organization currently involved in attempting to spread awareness about the ails of society via Twitter. The group is encouraging us to “care” about world headlines long after they disappear from our RSS feed. Probably a valiant cause, either way you look at it.

Of Ink and Trending Topics

Tattooed love boys, or merely pretenders? We have yet to see. Social Tattoo Project volunteers are encouraged to ink themselves with eternal art representing a current trending world view. For each tattoo, the group pledges to post 4 trending topics on Twitter; and the most tweeted trend will be the subject of the tattoo. Other Tweeters vote by including #SOCIALTATTOO and their favorite trend to @social_tattoo in an effort to ensure these activistic tats will “make what the world empathizes with today, what you care about forever.”

We like Twitter. And we like Tats. And if together the two can change the world, we’re in.

If not, the broadcast spot isn’t half bad either. At least there’s ink and some skin.

Adspiration: Carlsberg Beer ‘Punks’ Moviegoers in Hidden Camera Spot from Duval Guillame Modem Ad Agency

Advertising, Branding, Creativity, Uncategorized Oct 06, 2015 No Comments

Exposing Stereotypes

In this inventive spot from Carlsberg Beer, the brewery gives moviegoers more than they bargained for with its own version of a hidden camera stunt in what could be affectionately titled as “Beers Behaving Badly.”

In this installment in the ongoing ‘That Calls for a Carlsberg’ campaign from Belgian ad agency Duval Guillaume Modem, unaware couples planning to take in an evening showing at the Kinepolis Cinema in Brussels, Belgium are greeted with something very special – two empty seats and a 148-member strong, all male audience consisting of the roughest, toughest, and most tattoo-festooned bikers, metal heads and leathermen ever gathered together in one place outside of the mosh pit at a Slayer concert.

Watch what happens, as it speaks for itself.

Extreme Air – The Art of Flight (Metal)

Advertising, Creativity, Things That Inspire Us Aug 01, 2015 No Comments

Go Big or Go Home and Do It Full Screen

There’s not much we can really say about this fantastic piece of extreme cinematography.
Nothing short of extreme. Extremely talented. Extremely athletic. Extremely beautiful. Extremely good.
Sit back, relax and enjoy. We recommend Full Screen and Full Volume.

Adspiration: Print – LG Solardom Oven, Y&R Sao Paulo

Advertising, Creativity, Graphic Design, Things That Inspire Us Aug 16, 2013 No Comments

Six Times Hotter. LG Solardom Oven.

Young & Rubicam, São Paulo, Brazil, turns up the creative heat in this series of print ads developed to introduce LG‘s new Solardom Oven. The campaign focuses on subject matter often not dared by some more conservative American agencies, causing this new campaign to quickly become a topic of some debate among industry insiders. The concept is straightforward. The illustrations are daring. And the message is clear. In Brazil they truly do like it hot.

MEAT. Six Times Hotter.
Young & Rubicam, São Paulo

MEAT. Six Times Hotter. LG Solardom Oven. Young & Rubicam, São Paulo

CHICKEN. Six Times Hotter.
Young & Rubicam, São Paulo

CHICKEN. Six Times Hotter. LG Solardom Oven. Young & Rubicam, São Paulo

FISH. Six Times Hotter.
Young & Rubicam, São Paulo

FISH. Six Times Hotter. LG Solardom Oven. Young & Rubicam, São Paulo