Adspiration: MyShelter Foundation’s “Isang Litrong Liwanag” (A Liter of Light)

Advertising, Cause Marketing, Social Action, Things That Inspire Us Sep 16, 2016 No Comments

MyShelter Foundation is Bringing Light to Filipino Families

Isang Litrong Liwanag is a campaign dedicated to providing sustainable lighting to dispriviledged communities throughout the Phillipines. “Isang Litrong Liwanag” is Tagalog for “A Liter of Light,” and is the subject of cause-related ad spot from the MyShelter Foundation that is using inventive recycled soda bottles as a cost-free light source for thousands of Filipino families living in darkness.

Designed and developed by students from the Massachusetts Institute of Technology (MIT), the Solar Bottle Bulb featured in the spot delivers solar powered light to once-darkened homes. The unique lighting source is based on a concept that provides simple and easily replicable technologies to address the basic needs people in developing communities.

The MyShelter Foundation was established by Illac Diaz in order to create a system of sustainability and reliability through capability-building and employment-generating projects.

You can support the efforts of the Liter of Light campaign here, and you can follow Illac Diaz on Twitter @illacdiaz. His work is truly inspirational.

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